In a context where effective communication is the fundamental pillar to establish solid relationships with customers, taking advantage of WhatsApp is a direct and accessible way to reach your audience instantly and personalized.
In this article, we will explain ten key tips to make the most of WhatsApp this powerful messaging tool in the context of business marketing, from profile optimization to integration with other marketing platforms.
1. Optimize your business profile in WhatsApp Business
Creating an optimized business profile on WhatsApp Business is the first step to take advantage to the maximum this messaging platform. Here we mention the main points that you should pay attention to when configuring and optimizing a company’s information:
- Download and install WhatsApp Business: The first thing is to download the WhatsApp Business application from the mobile device’s application store. Once installed, open it and follow the instructions to set up the account.
- Complete the company profile: Once inside the application, complete the profile with the relevant information. This includes the company name, logo, physical address, business hours, and a brief description of what the company offers.
- Verify account: WhatsApp Business offers the option to verify the account as a legitimate business. This verification adds credibility to the profile and shows potential customers that the company is authentic. The account can be verified through different methods, such as receiving a verification code by SMS or email.
Tips for optimizing company information in your profile:
- Use a clear and recognizable name: The company name should be clear and easily recognizable to customers. Avoid using abbreviations or complicated names that could confuse them.
- Add a high-quality logo: It is important that it is of high quality and easily identifiable. The logo should look good even at small sizes for an optimal viewing experience.
- Provide detailed information: Ideally, complete all available fields in the profile with the most relevant information about the business. This includes the physical address, hours, and anything that may be relevant to customers.
2. Response automation
The importance of automation in customer service:
- Efficiency and speed: Allows companies to respond immediately to customer queries and requests, regardless of the time of day. This improves the efficiency of customer service and helps reduce wait times.
- 24/7 Availability: Companies can offer support and customer service 24 hours a day , 7 days a week, even outside of working hours. This ensures that customers always have access to the information they need, increasing customer satisfaction and loyalty.
- Error reduction: Automation eliminates the risk of errors humans when answering repetitive or routine queries. This ensures greater accuracy and consistency in responses, which improves the quality of customer service.
Tools and strategies to automate responses on WhatsApp:
- WhatsApp Business API: This tool allows companies to connect their customer management systems (CRM) with WhatsApp to automate responses and manage conversations more efficiently. With WhatsApp Business API, businesses can send automated messages, manage broadcast lists, and get detailed performance metrics.
- Chatbots:Chatbots are artificial intelligence programs designed to simulate conversations human and answer customer questions in an automated way. By using chatbots on WhatsApp, businesses can offer automatic responses to frequently asked questions, track orders, schedule appointments, and much more.
- Quick responses and predefined messages: WhatsApp Business offers the option to create quick responses and predefined messages to streamline communication with customers. These responses can be set to automatically respond to common queries, such as contact information, business hours, or frequently asked questions.
- Message Scheduling: Another automation strategy is message scheduling, which allows businesses to send automated messages at specific times of the day or on scheduled dates. This is useful for sending reminders, greetings or promotional messages at strategic times.
3. Audience segmentation:
Audience segmentation is a key strategy in marketing to ensure that messages reach the right people at the right time. To take advantage of WhatsApp, you can use broadcast lists and tags to segment your audience effectively.
- Broadcast lists: With WhatsApp broadcast lists, you can send a message to multiple contacts at the same time, but in a personalized way. This allows the audience to be segmented into specific groups based on criteria such as location, interests or purchase history.
- Tags: Tags allow contacts to be categorized based on different criteria, such as customer status (new, returning, inactive), specific interests or product preferences. This makes it easy to send specific messages to groups of users with similar characteristics.
Examples of effective segmentation strategies to take advantage of WhatsApp:
- Personalized offers: It is based on segmenting the broadcast list based on customers’ interests or purchasing history and sending personalized offers that fit their specific needs. li>
- Relevant content: The use of tags to categorize contacts according to their interests and send relevant content that they find useful or interesting, such as tips, guides or news related to their areas of interest .
- Reminders and follow-up: Ideal for segmenting customers based on their buying cycle or stage of the sales funnel and sending personalized reminders or follow-up messages to maintain their engagement and encourage the conversion.
4. Offer valuable content
Offering relevant and engaging content is a great way to leverage WhatsApp to maintain customer engagement and strengthen your relationship with them:
- Tutorials and guides: Share step-by-step tutorials or how-to guides related to products or services. This not only provides added value, but will also help them get the most out of the products.
- Exclusive content: Give exclusive access to content, promotions or events through WhatsApp to make customers feel special and valued.
- Surveys and questionnaires: Invite customers to participate in surveys or questionnaires via WhatsApp to get feedback on products , services or shopping experiences.
- Multimedia content: Use of images, videos or multimedia files to transmit information in a visual and attractive way. This may include product demos, customer testimonials, videos of the company’s operation, etc.
Examples of content that can generate interaction with customers:
- Contests and raffles: Exclusive for WhatsApp customers, where they can participate by sending a message or sharing content.
- Question and answer sessions: Take advantage of WhatsApp to host real-time question and answer sessions through WhatsApp, where customers can ask questions about your products, services or the industry in general.
- Stories from customers:Share inspiring stories from satisfied customers who have had positive experiences with the brand. This not only builds trust in the company, but also motivates other customers to interact and share their own experiences.
5. Exclusive promotions and discounts
WhatsApp is an effective platform for offering exclusive promotions and discounts to customers, which can help drive sales and build brand loyalty in a variety of ways:
- Create groups of VIP clients: And offer special promotions and discounts just for them. This makes customers feel valued and exclusive, which can increase their engagement and loyalty.
- Personalized discount codes: Take advantage of WhatsApp by sending personalized discount codes to reward customers for their loyalty or incentivize new purchases. These codes should be exclusive to WhatsApp customers, which will increase their value perception.
- Flash offers: Announce exclusive flash offers through WhatsApp with a limited validity time to create a sense of urgency and motivate customers to act quickly.
Tips for creating attractive offers and increasing engagement:
- Be clear and concise: Messages should be clear and concise, clearly highlighting the details of the offer, the discount offered, the validity period and any applicable restrictions.
- Use effective calls to action (CTAs): They should also be clear and persuasive, encouraging customers to take advantage of the offer, such as “Buy now!” or “Get your discount today!”
- Personalize offers: According to customers’ interests and preferences to make them more relevant and attractive to them. For this, it is ideal to use audience segmentation and send specific offers to groups of customers with similar characteristics.
6. Integration with other platforms
The integration of WhatsApp with other marketing platforms is essential to maximize its potential and improve the effectiveness of marketing strategies. These are its main benefits for companies:
- Reach amplification: The integration of WhatsApp with other platforms allows you to expand the reach of campaigns and reach a broader audience through different communication channels.
- Brand consistency: It also allows you to maintain a consistent brand experience across all customer touchpoints.
- Automation and efficiency: Automate processes and tasks, such as lead tracking and campaign management, improving the operational efficiency of the marketing team.
Examples of effective integrations and their benefits:
- Integration with CRM: The integration of WhatsApp with your customer management system (CRM) allows you to synchronize customer data and conversations between both platforms, making it easier to manage and track of customer relationships.
- Integration with e-commerce platforms: Integration allows you to offer real-time customer support, send order and promotion notifications, and facilitate completion of purchases.
- Uniboxi: The integration of Uniboxi with WhatsApp Business allows companies to manage efficiently communicates with customers through WhatsApp, providing tools to manage conversations, automate responses, and centralize customer information.
7. Stay updated and adapt
Keeping up to date with the latest WhatsApp news and updates is essential to ensure that marketing strategies are aligned with the latest trends and features of the platform. How can we stay updated?
- Subscribe to trusted sources: And updates about WhatsApp, such as official blogs, press releases and community resources.
- Participate in groups and communities:Forums where marketing professionals share information, tips and best practices on using WhatsApp in marketing.
In this article, we have explored a number of key tips to get the most out of WhatsApp in the context of business marketing. From creating a streamlined business profile to integrating with other marketing platforms, each aspect addressed offers opportunities to improve customer communication, increase engagement, and strengthen brand presence. So there are no more excuses. Make the most of WhatsApp and take your company’s marketing to the next level!
